Hello 👋
I'm Erica.

I design products that earn trust. With 20+ years in B2B SaaS and AI, I specialize in turning complex systems into simple, valuable experiences. I stay close to customers and the craft.

Tro-Kay pixel illustrationTro-Kay with ears down

Selected work

Study Quotas

Enterprise-scale research without the overhead

StrategySystems designE2E delivery
Study Quotas preview

AutoPilot

Designing trust-first AI for IT automation

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AI/MLDesign-ledE2E delivery
AutoPilot preview

Doggit

0→1 product design for an ethical marketplace

0→1B2C MarketplaceSubscription
Doggit preview

Design bites

Jaunt

Jaunt

MobileSocial0-1

More coming soon